Favorite Campaign Ads

Typical federal deputy advertisement which illustrates the cost of not having negative campaigns. The references to "Bloodsuckers" and "Ambulances" are to corruption scandals - but note that there are NO references to specific legislators that were involved in the scandal. The candidate is positioning himself as anti-corruption, but not attacking those responsible.


The candidate's political name here is "Gordo Salada", and his ballot number is 3121, meaning he is a member of the Humanist Party (#31), and his number within that party is 21.

One of a series of negative ads run by Felipe Calderon's campaign against opponent Andres Manuel Lopez Obrador in the 2006 Mexican Presidential campaign.


Note the repeated references to specific facts in the attacks, a typical feature of negative advertising. However, some of the accuracy has been debated.

This was a positive and emotional advertisement supporting AMLO's campaign for president. Note the complete lack of any policy information or documentable facts.

Here's another OLPR advertisement. No real substance of any sort.


Note how he reminds voters of his number, and that it's easy to remember (2006 - it's the year!).

Mexico uses a mixed electoral system to choose deputies in their lower house. Closed List PR campaigns are run by the party and lead to some real policy issues and interparty debate, like this ad critical of the neoliberal approach of the PAN.

President Uribe sought re-election with little competition, as his success in dealing with the security situation put him far ahead of other candidates. The race was almost entirely positive, and he focused on reminding voters of his successes.


Love the Halo!

© Scott Desposato 2016